Integrated Effort Targets Professional Trader Sub-Culture With Insightful Call To Action:

CHICAGO, July 13, 2016 – Chicago-based Trading Technologies International, Inc., a leading global provider of high-performance professional trading software, has hired Liquid Iron to launch its first full-scale marketing campaign targeting professional traders.

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Original article in Spanish by Luis H. Menéndez.
Appeared in the Economy Section of the Heraldo.es.
Translated into English by Liquid Iron.

Eduardo Dehesa Conde is living in the U.S. for 20 years. He tops his career with his own marketing firm today.

He arrived in the U.S. without knowing English after working in Zaragoza and Madrid in a variety of jobs. Today, 20 years later, he pronounces (in Spanish) the name of some brands — especially some of the multinationals — with an undeniable American accent. (more…)