How do you take Trading Technologies, a premier futures trading company, known for its stellar technology platform and introduce its evolution — a dynamic SaaS application — and make it appealing to futures traders looking to get an edge in the market?
By boldly disrupting a category mired in the stodgy with a revolution — a fresh and compelling integrated campaign that was both hyper-targeted to reach an elusive audience and make them question how they currently do business. You look them straight in the eye, challenge their perceptions of what trading can be, and ask them go beyond, to “Don’t Just Trade. Conquer.”