How do you help the world’s most iconic professional culinary school serve up the first consumer offering in their long and storied history for home cooks and foodies?
By identifying the ripest targets and pulling together all the finest ingredients to plate the most irresistible offering. From mission to market in just 8 weeks time — we launched a new and innovative chapter in the history of Le Cordon Bleu … The Bleu Ribbon Kitchen.
By creating an all-digital, integrated campaign we cooked up the best way to reach our robust, yet elusive target. Every step of the journey we invited them to experience Le Cordon Bleu in a new way — giving them an “Experience to Savor” — and filling the school’s kitchens in every market.