How do you help Fleetmatics, a Verizon company and premier global SaaS Fleet Tracking and Management Solution Platform, reach — and influence — their unique target of fleet owners in a way that puts them in the drivers seat?

By meeting prime prospects on their turf, where they talk truck —and a little trash — at Minor League Baseball (MiLB) ballparks. A niche opportunity with a potential big return.

Our strike zone — the co-sponsors of America’s top MiLB teams who over-index in the trucking/fleet management business. We rounded the bases with an integrated, humorous campaign “The Secret to Boosting Performance.” The minimal budget opened the door with MVP’s in the category and the season-ending stats were high.