Advil
March 22, 2017 In
March 22, 2017 In
March 21, 2017 In
March 8, 2017 In
How do you use marketing to raise awareness of one of the most prestigious hospital systems in the United States, among three very specific segments — Hispanic patients in the U.S., physicians in the U.S. and physicians in Latin American — and build trust/confidence in the Brand at the same time?
By showing — not just saying — that Northwestern respects and understands cultural differences that impact views on health care. Liquid Iron immediately identified the core differences and opportunities by conducting a deep and detailed national and local competitive/SWOT analysis — identifying the USPs and unique apertures for helping key distinct clinical programs achieve their goals against these hard-to-influence target segments. Then created highly-focused, positive and effective B2B and B2C in-language brand campaigns with relevant messaging and content.
The core communication: This is a healthcare system that welcomes, understands and cares.
March 8, 2017 In
March 8, 2017 In
March 8, 2017 In
March 8, 2017 In
March 8, 2017 In
March 8, 2017 In
March 8, 2017 In