Reliaquest
July 11, 2017 In
July 11, 2017 In
March 22, 2017 In
March 8, 2017 In
March 8, 2017 In
How do you help WomenOnCall — a revolutionary nonprofit dedicated to connecting skills-based volunteers to nonprofits in need — build their brand and expand their reach?
By finding and intersecting both professional women looking to give back and nonprofits looking to move forward. Then educating and engaging them in the power of 10 the WomenOnCall way — with engagements of 10 hours or less.
Laser-targeted segments, small budget and big ask. Through an integrated campaign that communicates the mission and the message of WomenOnCall — and drives to the annual main event — we motivated significant numbers of key targets to get in and get involved. Proving the concept — and furthering the mission — that together nonprofits and WomenOnCall volunteers can impact a “World Of Change.”
March 8, 2017 In
March 8, 2017 In
March 8, 2017 In
How do you use marketing to raise awareness of one of the most prestigious hospital systems in the United States, among three very specific segments — Hispanic patients in the U.S., physicians in the U.S. and physicians in Latin American — and build trust/confidence in the Brand at the same time?
By showing — not just saying — that Northwestern respects and understands cultural differences that impact views on health care. Liquid Iron immediately identified the core differences and opportunities by conducting a deep and detailed national and local competitive/SWOT analysis — identifying the USPs and unique apertures for helping key distinct clinical programs achieve their goals against these hard-to-influence target segments. Then created highly-focused, positive and effective B2B and B2C in-language brand campaigns with relevant messaging and content.
The core communication: This is a healthcare system that welcomes, understands and cares.
March 8, 2017 In
March 8, 2017 In
March 8, 2017 In