SaaS Marketing Part 3 – Nurturing Leads.
By this point, a potential customer has seen your topline message and is exploring your product more deeply. We’ll call this a lead. When marketing and sales teams align on website content, messaging and what visitor info is required to follow up (usually an email), each lead can be segmented and contacted in real time, online or offline.
Gating long-form “tent-pole” content pieces about how you can solve specific problems common to your audience is an effective means to get contact data into your CRM and give readers the undeniable reason to believe you’re different. (more…)