More clients, more staff and a strong message required us to rethink how we used our website to communicate our value as an integrated marketing agency. The challenge of developing a website to answer a growth spurt is a good problem to have.
It was exciting to plow over our little plot of online terra firma and build a new home. Of course, as with most real-estate developments, time and budget were of prime concern. No growth-stage agency has unlimited funds and we’ve all been a part of marketing projects that go on so long they become virtually obsolete.
But damn the cliche – This cobbler will care for his own shoes. So we began: (more…)